Bodog is very big with people that I know that are casual gamblers. These are people that don't line shop, go to betting forums, or bet on anything beyond instinct. Many of them love huge non-correlated parlays and most of them just play football and major sporting events. Most of them are big long terms losers. Bodog and Betonsports were the first two books that I heard of and bet with before I got serious about it.